Question 1

What if I'm not sure exactly what I need yet?

Accepted Answer

That's normal, and it's a good reason to book a call rather than a reason to wait. Most people call me knowing something isn't working - the site looks dated, it isn't bringing in inquiries, it doesn't reflect what the business has become - without knowing which package fits or how many pages they need. Figuring that out is my job, not homework you need to finish first. On the call we'll talk through your services, your customers, and what you want the site to do, and I'll tell you what I'd recommend and what it would cost. If it turns out you need less than you thought, I'll say so.

Question 2

What are the ongoing costs after launch?

Accepted Answer

Your project cost covers design, copywriting, and build. After launch you'll have a few ongoing expenses, and I'd rather you know them now than be surprised later:Wix Studio hosting: roughly $300 - $400 per year, paid directly to WixYour domain name: around $30 - $40 per yearAny third-party apps we connect, like booking or email marketing: varies by tool, and I'll tell you the cost before we add anythingThat's it. No maintenance retainer, no plugin licenses, no hidden fees on my end. If you'd like ongoing support or content updates after your project is wrapped up, I offer that separately - but it's optional, not something you're automatically locked into.

Question 3

Why do you build on Wix Studio?

Accepted Answer

Because it's the platform that causes my clients the fewest problems after launch. Sites built on WordPress need constant plugin updates, security patches, and backups - and when something breaks, it usually breaks silently and you're calling a developer. Wix Studio handles hosting, security, and updates automatically. It's a professional-grade platform with full design control, and it means your site stays fast and stable without you thinking about it. It also means you can log in and change your hours, add a service, or update a photo without paying anyone.

Question 4

Can I update the website myself, or do you handle that?

Accepted Answer

Either way, it's your call, and you're not locked into one or the other.Before launch, I walk you through the editor so you can handle the things that come up if you want to: updating text, swapping photos, adding a team member, changing your hours. No technical background needed.Most clients would rather not think about it, and that's what I'd expect. If you'd prefer to hand off updates, I'm here for that. Small changes during your support period are covered; after that, updates are handled as they come up or through an ongoing arrangement if you'd rather have it off your plate for good.

Question 5

Is SEO included, and when will I see results?

Accepted Answer

Yes, SEO is built into every project - not sold as an add-on. That includes keyword research for your services and area, on-page optimization across every page, proper site structure, page speed, and your Google Business Profile setup (or optimization if you already have a GBP set up) so you show up in local map results.What's honest about timing: SEO isn't instant. Google needs time to crawl and trust a new site, and meaningful movement in local rankings typically takes three to six months, longer in competitive markets. Anyone promising page one in thirty days is either misleading you or planning something that will hurt you later.What's not included is ongoing SEO - monthly content, link building, continuous optimization. Your site launches with a strong foundation, and if you want to keep building on it, we can talk about that separately.

Question 6

What if I don't like the design?

Accepted Answer

You'll never be surprised by the finished site, because you approve it before it gets built. We start with a mood board so we agree on the visual direction early. Then I create a full mockup of every page - real copy, real images, actual layout - and you review it before a single page goes live. Changes at that stage are quick and expected.

Question 7

Why not use Squarespace, or hire someone for $2,000?

Accepted Answer

Both are legitimate options, and for some businesses they're the right call. It's worth being clear about what's different.A template or a budget build gets you a website. You'll write your own copy - usually the part that stalls the project for months - and the structure will be based on what looks good rather than on what makes someone inquire. There's typically no SEO foundation, no strategy behind page order or calls to action, and no one thinking about what your customer needs to see before they trust you.Both are legitimate options, and for some businesses they're the right call. It's worth being clear about what's different.What I'm selling isn't more design. It's a finished site with copywriting handled, structure built around how people actually make buying decisions, and local SEO set up so you're findable. If a website is a nice-to-have for your business, the cheaper route probably makes sense. If it's how customers find and vet you, the difference tends to pay for itself.

Question 8

How do I know this will actually work for my business?

Accepted Answer

I won't promise you a specific number of leads, and I'd be skeptical of anyone who does - too much depends on your market, your pricing, your competition, and how you follow up on inquiries.What I will commit to is the part I control. Your site will be built on conversion principles rather than aesthetics alone: clear messaging in the first few seconds, pages ordered around the questions your customers actually ask, obvious next steps on every page. The copy is written to persuade, not just describe. And the SEO foundation means people searching for what you offer in your area can find you.We'll also set up analytics so you can see what's happening - where visitors come from, which pages they read, what makes them reach out. You'll have real information instead of guessing.

Question 9

What happens after the website launches?

Accepted Answer

You get [30/60/90] days of support depending on your package, so if something needs adjusting or you have questions while you settle in, I'm available.After that period, I'm still here. Some clients handle things themselves and come back project by project - a new page when they add a service, seasonal updates, a refresh down the road. Others would rather not think about their website at all, and I offer ongoing support for that: updates, site care, and small changes handled without you having to ask twice.Ongoing SEO is its own thing, and it's worth mentioning here. Your site launches with a solid foundation, but local search rewards businesses that keep building - new content, expanded service pages, staying ahead of competitors doing the same. If you want to keep growing what we've started, that's a monthly arrangement we can talk about once your site has been live long enough to see where the opportunities are.

Real numbers, before you have to talk to anyone.

For established businesses with one core service and a clear audience

4-6 weeks

For businesses with multiple services or businesses who want to be found in search

6-10 weeks

For multi-location businesses or wide service areas competing in crowded markets

8-12 weeks

INCLUDES
Everything in Growth, plus:
15+ pages
Location or service-area page system
Full local SEO buildout
Multiple third-party integrations
Advanced analytics + call tracking
Launch strategy + content roadmap
90 days post-launch support

Projects are split into three payments: 40% to book, 30% at design approval, 30% at launch.

What moves your price up or down?

Number of Pages
A website with five pages requires a very different level of planning, structure, and execution than a website with fifty strategically built pages.

SEO Depth

Some businesses need foundational SEO setup, while others are looking to build long term visibility through strategic content and site architecture.

Copywriting & Messaging

Clear messaging plays a major role in whether a website builds trust, communicates clearly, and converts visitors into leads.

Functionalities & Integrations

Booking systems, forms, CRM integrations, galleries, directories, and custom functionality all increase project complexity.

Existing Website Conditions

Redesigning and restructuring an older website often requires cleanup, organization, migration, and refinement behind the scenes.

What working together actually looks like

Recent projects, and the thinking behind them

A long-term digital partnership supporting growth, visibility & trust

Establishing a professional online presence for a growing custom home builder

The company was established. The website didn't show it.

Everything about the business said luxury except the website.

Supporting a growing therapy practice through long-term digital strategy

FREQUENTLY ASKED QUESTIONS

What if I'm not sure exactly what I need yet?

What are the ongoing costs after launch?

Why do you build on Wix Studio?

Can I update the website myself, or do you handle that?

Is SEO included, and when will I see results?

What if I don't like the design?

Why not use Squarespace, or hire someone for $2,000?

How do I know this will actually work for my business?

What happens after the website launches?

Still have questions? Send them over.

Real numbers, before you have to talk to anyone.

For established businesses with one core service and a clear audience 4-6 weeks

For businesses with multiple services or businesses who want to be found in search 6-10 weeks

For multi-location businesses or wide service areas competing in crowded markets 8-12 weeks

INCLUDES Everything in Growth, plus: 15+ pages Location or service-area page system Full local SEO buildout Multiple third-party integrations Advanced analytics + call tracking Launch strategy + content roadmap 90 days post-launch support

Projects are split into three payments: 40% to book, 30% at design approval, 30% at launch.

What moves your price up or down?

Number of Pages A website with five pages requires a very different level of planning, structure, and execution than a website with fifty strategically built pages.

SEO Depth

Some businesses need foundational SEO setup, while others are looking to build long term visibility through strategic content and site architecture.

Copywriting & Messaging

Clear messaging plays a major role in whether a website builds trust, communicates clearly, and converts visitors into leads.

Functionalities & Integrations

Booking systems, forms, CRM integrations, galleries, directories, and custom functionality all increase project complexity.

Existing Website Conditions

Redesigning and restructuring an older website often requires cleanup, organization, migration, and refinement behind the scenes.

What working together actually looks like

Recent projects, and the thinking behind them

A long-term digital partnership supporting growth, visibility & trust

Establishing a professional online presence for a growing custom home builder

The company was established. The website didn't show it.

Everything about the business said luxury except the website.

Supporting a growing therapy practice through long-term digital strategy

FREQUENTLY ASKED QUESTIONS

What if I'm not sure exactly what I need yet?

What are the ongoing costs after launch?

Why do you build on Wix Studio?

Can I update the website myself, or do you handle that?

Is SEO included, and when will I see results?

What if I don't like the design?

Why not use Squarespace, or hire someone for $2,000?

How do I know this will actually work for my business?

What happens after the website launches?

Still have questions? Send them over.

For established businesses with one core service and a clear audience

4-6 weeks

For businesses with multiple services or businesses who want to be found in search

6-10 weeks

For multi-location businesses or wide service areas competing in crowded markets

8-12 weeks

INCLUDES
Everything in Growth, plus:
15+ pages
Location or service-area page system
Full local SEO buildout
Multiple third-party integrations
Advanced analytics + call tracking
Launch strategy + content roadmap
90 days post-launch support

Number of Pages
A website with five pages requires a very different level of planning, structure, and execution than a website with fifty strategically built pages.