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Real numbers, before you have to talk to anyone.
Most projects fall between $8,000 and $16,000, full copywriting included. Below you'll find what each level covers, what moves the price, and what to expect from the process.
ESSENTIAL
$8,000 starting
For established businesses with one core service and a clear audience
4-6 weeks
INCLUDES
5–7 pages
Full copywriting
Strategy + messaging
Conversion-led page structure
SEO foundation
Mobile + tablet optimization
Contact form + Google Business setup (if needed)
30 days post-launch support
GROWTH
$12,000+
For businesses with multiple services or businesses who want to be found in search
6-10 weeks
INCLUDES
Everything in Essential, plus:
8–12 pages
Competitor + audience research
Positioning and brand messaging
Individual service pages
Keyword research + on-page SEO
Booking or scheduling integration
Lead capture + email list setup
Blog structure ready to publish
60 days post-launch support
COMPREHENSIVE
$18,000+
For multi-location businesses or wide service areas competing in crowded markets
8-12 weeks
INCLUDES
Everything in Growth, plus:
15+ pages
Location or service-area page system
Full local SEO buildout
Multiple third-party integrations
Advanced analytics + call tracking
Launch strategy + content roadmap
90 days post-launch support
Projects are split into three payments: 40% to book, 30% at design approval, 30% at launch.
What that investment actually looks like.
Residential Assisted Living | Website Design + Ongoing SEO
No reviews. No history. No way to be found.
Anchored Heart was a brand-new assisted living home in a business built on reputation. Here's how we built a site around how families actually search for senior care to establish trust, credibility, and visibility.
Custom Home Builder | Website Design
The work sold itself. Getting people to see it was the problem.
Bridgewater Custom Homes had the reputation and the work, but nothing a stranger could find online. Here's how we built their first site around how homeowners actually choose a builder.
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Specialty Contractor | Website Design
The company was established. The website didn't show it.
Action Traffic Maintenance had built a 40-year reputation in the field. Their website hadn't kept up. Here's how we rebuilt it around how customers actually choose a contractor.
Wedding & Event Planner | Website Design + Branding
Everything about the business said luxury except the website.
A decade in, Krystina Lynn was planning Michigan's high-end weddings on a site built for a much earlier version of her business. Here's how we rebuilt it around how luxury couples actually choose a planner.
Mental Health & Wellness | Website Design + Ongoing SEO
The practice was still growing. The website had to keep up.
Dynamic Wellness Collaborative had a clear vision and a business in motion. Here's how we built a site that could absorb new services instead of being rebuilt around them.
Every website I build includes SEO.
Here's where it starts and stops.
There are two different things people mean by SEO, and the difference matters when you're deciding what to spend.
The first is the foundation - everything built into the site so it can be found. That's included in every project, at every level. The second is ongoing work - the content, authority, and refinement that move you up over time. That's a separate engagement.
A foundation makes you eligible to rank. Ongoing work is what moves you up and keeps you there.
Built into every project
the foundational work
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Keyword research that shapes the page plan, so the site is structured around what your clients actually search for
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Site architecture and URL structure
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On-page optimization across every page - titles, headings, meta descriptions, internal linking
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Local SEO setup - Google Business Profile, local schema
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Technical foundation - mobile and tablet optimization, page speed, sitemap and indexing
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Analytics and Search Console configured so you can see what's happening
Ongoing SEO
a separate service
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New content built to target additional searches - service pages, location pages, articles
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Expanding into new keywords, services, or service areas
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Citation building and listing consistency across directories and local platforms
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Google Business Profile management and review strategy
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Rank tracking and monthly reporting
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Competitor monitoring and refinement based on real performance dat
Timing matters.
Most sites take three to six months to show meaningful movement in search, and a brand new site or a major restructure often dips before it climbs while Google re-crawls and re-evaluates everything. That's normal. If you need results faster than that, ongoing SEO is the honest answer, not a bigger website.
What moves your price up or down?
1
Number of Pages
A website with five pages requires a very different level of planning, structure, and execution than a website with fifty strategically built pages.
2
SEO Depth
Some businesses need foundational SEO setup, while others are looking to build long term visibility through strategic content and site architecture.
3
Copywriting & Messaging
Clear messaging plays a major role in whether a website builds trust, communicates clearly, and converts visitors into leads.
4
Functionalities & Integrations
Booking systems, forms, CRM integrations, galleries, directories, and custom functionality all increase project complexity.
5
Existing Website Conditions
Redesigning and restructuring an older website often requires cleanup, organization, migration, and refinement behind the scenes.
What working together actually looks like
Phase 1: Fit call and proposal
Week 1 · About an hour of your time
We talk through your business, your goals, and what the site needs to do. If it's a fit, you get a proposal within two business days covering scope, deliverables, timeline, and cost - no surprises later. Sign the contract, make the first payment, and we're booked.
Phase 2: Discovery
Week 1–2 · About an hour of your time
You fill out one questionnaire covering your services, your ideal client, your brand, and the message you want to land. This is the only substantial homework in the entire project. Everything I write comes from what you tell me here.
Phase 3: Direction and design
Week 2–4 · Two short reviews
First a mood board, so we agree on the visual direction before any real work happens. Once you approve it, I build a full mockup of the site - every page, with your copywriting and imagery already in place. You'll see and approve exactly how the finished site will look and read before it gets built.
Phase 4: Build
Week 4–6 · Minimal involvement
I build the approved design in Wix Studio, set up your SEO foundation, connect any integrations, and optimize everything for mobile and tablet. You get a preview link and leave feedback directly on the site. We refine until it's right.
Phase 5: Launch and handoff
Week 6–7 · One walkthrough call
Final checks, launch, and a virtual walkthrough so you know how to update your own content (if applicable to your project's needs). Post-launch support runs 30 to 90 days depending on your package, so you're never left figuring things out alone.
FREQUENTLY ASKED QUESTIONS
