Grand Blanc, MI
Transforming an outdated, cluttered website into a clear and credible business resource
Action Traffic Maintenance already had an established business, but their website made it hard to understand what they actually did. The redesign focused on simplifying the message, organizing the services, and turning the site into something that supports conversations instead of confusing potential customers.
Action Traffic Maintenance had been operating successfully for years, but their website didn’t reflect that. The site had grown over time without a clear structure, and it ended up feeling cluttered and overwhelming to navigate. Important information was buried, services weren’t clearly explained, and visitors had to work too hard to figure out if the company was the right fit.
The issue wasn’t that they needed “more marketing.”
They needed clarity.
We approached this as an organization problem before a design problem. First, we simplified how their services were grouped and explained. Then we rebuilt the layout so visitors could immediately understand what the company does, who they help, and how to move forward.
Instead of trying to say everything at once, the new site guides people step by step.
What changed
• reorganized and simplified service structure
• clearer navigation and page hierarchy
• streamlined messaging
• stronger call to action placement
Result
The website shifted from a confusing information dump into a practical business tool, something they can confidently send customers to that actually helps start conversations instead of creating hesitation.