Lake Orion, MI
Evolving a website into a long-term marketing and SEO foundation
Dynamic Wellness Collaborative has grown significantly over time, and the website needed to grow with it. We shifted the site from a basic information resource into an organized marketing system and are now expanding it with deeper SEO work to bring in high-intent search traffic.
Dynamic Wellness Collaborative has been a long-term client whose services and team have continued to expand. Early on, the website served as a place to explain who they were and what they offered. As the practice grew, the website needed to do more than provide information — it needed to actively guide potential clients.
We restructured the site so visitors could understand their options, where to start, and feel comfortable reaching out. The focus became clarity and reassurance, especially for people who may already feel overwhelmed when looking for support.
More recently, the work has expanded into deeper SEO and content development. Instead of relying only on referrals or direct traffic, we are building the site to appear for high-intent searches — people already looking for specific help and ready to take the next step.
What changed
• clearer service pathways
• improved navigation and content structure
• messaging designed to reduce hesitation
• ongoing SEO expansion and content growth
Result
The website now supports both referrals and search traffic, helping new clients find the practice while also making it easier for visitors to understand their needs and confidently reach out.