Oakland County, MI
From no online presence to a professional, trustworthy online identity
Bridgewater Custom Homes had a strong reputation locally, but nothing online to support it. After someone was referred to them, there was nowhere to go to learn more or feel confident moving forward. The website was built to give homeowners clarity, answer their questions, and make referrals actually turn into real inquiries.
Bridgewater Custom Homes did most of their business through word of mouth. The work was great, people were happy, and referrals were happening - but every referral hit the same wall. After someone was given their name, the first thing they did was Google them… and there was basically nothing there.
For a homeowner planning a renovation or custom build, that creates hesitation. Even if a friend recommends you, people still want to look you up, see photos, understand what you do, and feel confident before reaching out.
So the goal wasn’t just “make a website.”
The goal was to give those referrals somewhere to land.
We built a site that clearly explains their services, shows real projects, and walks homeowners through what working with them actually looks like. Instead of a simple online brochure, the website became a trust-building step in the decision process.
What changed
• clear explanation of services and project types
• galleries showing real completed work
• messaging that answers common homeowner questions
• a simple, clear contact pathway
Result
Now when someone is referred to Bridgewater Custom Homes, they have a professional place to learn about the company, see the quality of work, and feel comfortable reaching out instead of moving on to the next contractor.