How to Choose the Right Website Designer for Your Business
- Apr 16
- 2 min read
Choosing a website designer can feel like a guessing game.
Everyone has a portfolio. Everyone says they build “custom websites.” And pricing is all over the place.
So how do you actually know who’s the right fit?
Start with this shift in mindset
You are not hiring someone to “build a website.”
You are hiring someone to help you:
attract the right people
guide them through a decision
turn them into leads
That’s a very different skill set than just design.
This is exactly how I structure all custom built websites, because your website is part of a larger growth system, not a standalone project.
Look at how they think, not just what they design
A portfolio shows you what something looks like.
It doesn’t always show you why it works.
The right designer should be able to explain:
Why the homepage is structured a certain way
Why content is placed where it is
How the site supports conversions
For example, when reviewing my projects page, you’ll notice each build is structured to guide someone, not just impress them with pretty graphics.
What this looks like behind the scenes
Here’s something most people don’t think to ask:
“What happens before design starts?”
Because that’s where the real value is.
A strong process should include:
understanding your audience
mapping out page flow
planning messaging before design
Common mistakes (that cost people later)
This is where a lot of businesses run into issues.
They choose based on:
the lowest price
the fastest timeline
or just liking the design style
And then later realize:
the site doesn’t generate leads
messaging feels off
they need to redo everything
It ends up costing more in the long run.
Let’s talk about price (because this matters)
If you’re seeing a wide range of pricing, it’s not random.
You’re comparing different levels of work:
Basic design
Template customization
Strategy driven, conversion focused builds
The investment reflects the depth of thinking behind it.
And if your goal is growth, not just a website, that difference matters.
The goal is confidence, not confusion
You should walk away from a conversation with a designer feeling:
clear on the process
confident in the direction
supported in the decision
Not overwhelmed. That's how you'll know when you chose the right website designer.
If you’re still figuring out whether now is the right time to redesign your website, this will help → Download the 3 minute redesign guide
It’s a quick way to get clarity without pressure.
