Not that kind, though.
Let's chat social engagement for a second here. Most people focus on how many likes they get on a post. BUT IT'S SO MUCH MORE THAN THAT!!!
Sure, likes are great, but you also want to count how many comments you have, how many people saved your post, landed in your DMs, blog traffic, website traffic, email sign ups, freebie downloads, and purchases that have been made.
ALL of your content that you put out should include a CTA (a call to action). You want your readers / viewers to feel inspired and engage with your content, not just tap the heart and scroll by.
Here are some great examples of CTA's that you can use in your content that will boost your engagement:
Follow for more (content type)
Head to the link in my bio to check out (product / blog post / etc.)
Here's what you need to do next
All you need to do is
You can find this through the link below / link in my bio
Send me a DM and let's get the conversation started
Visit my website to learn more about ...
Comment 'let's go' below and I'll send you a DM with more information
Dying for the link? Comment [emoji of your choice] below and I'll DM it to you now
Sign up today to read ...
Tag a friend who would totally get this
Tag a fellow business owner who needs to hear this
Tag someone who comes to mind
Screenshot this for later
Save this post for when you're ready to ...
Was this helpful? Drop a [emoji] below if so!
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When you're educating your audience on a product or service and end the post with a CTA, the brain automatically thinks "oo, I liked that info, good idea, let's click the link / sign up / check out the details / etc."
But if you leave the post without a CTA, your audience is just left hanging, like "ok cool, now what?" and they will more often than not, skip it and move on to the next thing (yay, I want it now culture).
So part of your marketing strategy needs to include where you want your audience to go (website, blog, storefront, DM's, etc.) and how you're going to get them there.
If you're looking for more help with your social media marketing in particular - check out the details in my Confused to CONFIDENT social marketing course. Because CTA's are just a teeny piece to the marketing strategy puzzle.
1. Engagement is more than likes
2. Use CTA's to direct your audience
3. Use the Confused to CONFIDENT social marketing course to map out a full social marketing strategy
Until next time,
Amye
p.s. have you seen this video on my client transformation??