Is Email Marketing Dead in 2025? (Spoiler: Not Even Close)
- liquiadesign21
- May 2
- 2 min read
I get it - there’s a new social platform every five minutes, and everyone’s buzzing about short-form video, AI tools, and algorithm hacks. So where does that leave good ol’ email?
Still thriving.
In fact, email marketing continues to drive 25%–35% of sales for small businesses - and in 2025, it's one of the few platforms you truly own.
No unpredictable algorithm. No competing content. Just you and your audience, delivered straight to their inbox.
Why Email Still Works (and Always Will)
🧠 From a psychology standpoint, email hits different. When someone subscribes to your list, they’re actively saying, “I want to hear more from you.” That’s a trust signal.
And from a marketing funnel perspective, email sits in the “Consideration” stage - meaning your audience has already discovered you through social, your website, or a referral. Now, they’re warmed up. They’re curious. They’re closer to buying.
Email gives you the perfect opportunity to deepen the connection and nudge them toward that next step.
Email Is Where Conversations (and Conversions) Happen
Think of it like this:
Your social media content attracts attention.
Your website builds authority.
Your email list nurtures the relationship.
That’s where you show up consistently, share valuable insights, tell stories, answer questions, and highlight how your offer can help. Whether you’re selling a service, booking clients, or launching a product - email gives you a direct, distraction-free channel to guide them there.
But Let’s Be Clear: One Email Won’t Do the Trick
Consistency is key. You don’t need to flood inboxes - but you do need to show up regularly. This keeps you top of mind and builds subconscious brand awareness, so when your reader is finally ready to say yes? You’re the first person they think of.
🎯 Start with whatever cadence is sustainable for you:
1–2x per month = a good starting rhythm
1x per week = ideal for staying fresh
2x per week = great for driving more engagement, especially if you're selling or launching something
No matter your pace, just keep it consistent. And make sure your content actually serves your reader (not just your sales goals).
Not sure where to start - or just want someone to take it off your plate? I offer done-for-you email strategy, welcome sequences, and monthly content creation to help you stay visible without adding more to your plate.