Getting Social With Your Socials (Because Yes, It Still Matters in 2025)
- liquiadesign21
- May 2
- 3 min read
Let’s start with the obvious: the word social is right there in social media. It’s not called “pushy sales media” or “awkward product announcement media” for a reason.
And yet - so many small business owners still treat their feed like a digital billboard, cycling through “Look at this product! It’s great! Buy it now!” on repeat.
But here's the thing: no one’s responding to that in 2025. (Honestly, they weren’t responding to it in 2020 either.)
Social media has shifted. It’s not just a place to promote your business - it’s a place to connect. That’s what makes it work.
If You Wouldn’t Yell It on the Street, Don’t Post It on the Feed
Think about it: would you walk up to someone on the sidewalk and immediately shout your product features in their face?
Hopefully not.
You’d greet them. You’d maybe compliment their dog. You’d start a conversation. You’d listen as much as you talked. And then - maybe - you’d share what you do.
That’s exactly how social media should feel. Conversational. Relatable. Relationship-driven.
🧠 Neuromarketing tip: The brain is wired to connect with stories - not sales pitches. If your posts spark emotion, curiosity, or belonging, they’re far more likely to earn attention (and trust).
So… How Do You Actually Do That?
Start by asking the right questions. Before you post, get curious:
Who am I actually talking to?
What are they frustrated with right now?
What kind of transformation are they hoping for?
How does my product or service make their life better, easier, or more fun?
What was the spark that led me to create this in the first place?
These answers aren’t just back-end strategy - they’re the content.
Real-World Example: The Holistic Health Coach
Let’s say you’re a wellness coach. One of your dream clients might be someone exhausted from the standard American diet, overwhelmed by conflicting info, and craving a simpler, healthier way to live.
Your service offers two things they desperately need:
A place to start
A trusted guide who can help them stay consistent without the guesswork
Now let’s build from that.
Instead of posting, “Now offering 1:1 coaching!” try this:
Share the moment you realized food was changing your health (relatable story = connection)
Break down one tiny tip that’s helped your clients feel better fast (value = trust)
Ask your audience what part of wellness feels most confusing right now (engagement = conversation)
Show a behind-the-scenes look at your process or philosophy (transparency = credibility)
✨ Your content should sound like a chat with a friend who’s genuinely curious - not a brochure taped to a phone pole.
What the Algorithm Loves in 2025
The platforms might change, but the principle stays the same: social media favors engagement, not announcements.
And guess what drives engagement?
Questions people want to answer
Stories that mirror their own experience
Content that feels real, relevant, and resonant
When you focus on creating community - not just content - you naturally build brand trust, connection, and yes… sales.
And if creating that kind of content feels like a full-time job in itself? That’s exactly why I created the Scattered to STRATEGIC membership. It’s where we ditch the content chaos, simplify your strategy, and help you show up online with more confidence, consistency, and clarity - without burning out.
